Nikki McNeill has over 24 years’ experience in the music industry, working her way up the ranks at various record labels and DJ agencies. She is now the founder of Global Publicity, which specialises in worldwide PR and communications for music, festivals and events.
In 2007, Nikki launched Global Publicity after being inspired by what the global music industry had to offer and was one of the first to work with international music festivals, promoting them to the UK, Europe and beyond.
Nikki is passionate about the global music scene, and only works with clients she truly believes in, giving her an authentic voice that rises above the rest. Having earned a reputation for hard work, honesty and professionalism, Nikki is dedicated to achieving the best results, with campaigns that cross borders with clients, including Amsterdam Dance Event, Tomorrowland, EXIT Festival, Lowlands and Secret Solstice.
Nikki also works tirelessly to support the music industry and campaign for the night time economy sector in her work with the Night Time Industries Association and is part of the global United We Stream team.
Nikki has recently launched her own podcast series 'Meet Me Backstage' which shines a light on the people working behind the scenes in the music industry. She is also the founder of the shesaid.so Brighton Chapter. In 2010, she was the winner of the ‘Best Independent PR Company Person’ at the 2010 Record of the Day Music Journalism & PR Awards with Global Publicity, also making it to the top 5 in the ‘Best Independent PR Company’ category.